Heartland Business Systems

Microsoft xRM Application Development

XRM is the development platform that underlies Microsoft Dynamics CRM/365 - it is a flexible platform for managing relationships between things.  It's flexibility makes it ideal as a development tool for virtually any business application.  


Microsoft Dynamics CRM’s comes with deep “out of the box” functionality, making it quick and easy to almost any functional, line-of-business (LOB) or end-to-end business solutions.

What is xRM?

xRM is not a product; it is a strategic approach to building a unified system that connects all aspects of a business together. The "x" in xRM refers to extended relationship management, which represents the extension of CRM platforms far beyond customer relationship management.

Why is xRM so Powerful?

By leveraging core functionality already built-in to CRM, powerful applications can be configured faster, at a lower cost, and with less risk than other purchased solutions. xRM provides a unified user interface, powerful workflows, comprehensive reporting, and seamlessly integrates with the Microsoft family of products.