Heartland Business Systems

What is xRM?

Why is xRM so Powerful?

xRM is not a product; it is a strategic approach to building a unified system that connects all aspects of a business together. The "x" in xRM refers to extended relationship management, which represents the extension of CRM platforms far beyond customer relationship management.

By leveraging core functionality already built-in to CRM, powerful applications can be configured faster, at a lower cost, and with less risk than other purchased solutions. xRM provides a unified user interface, powerful workflows, comprehensive reporting, and seamlessly integrates with the Microsoft family of products. 


We are focused, not on software, but on solving business problems.

Applying technology from a single application to an end-to-end solution for broad business support

Rapid Capability Development

New Business


Business System




Data Analytics &


Support for New

Business Priorities